SGSB Logo & School Information



SGSB Logo Identity Description

Our ‘Swiss Graduate School of Business’, SGSB Business School symbol signifies ideas and qualities, by giving them symbolic meanings that are different from the education, literal sense.

SGSB Business School uses 7 features to generate an entirely praiseworthy meaning that is much deeper and more significant.

   #1. Pen:

A pen symbolizes intellect. If you’re giving it to an academician it bestows respect to his profession and recognition of his important role. To a girl with the inclination to write diary entries like Bridget, a gift of pen signifies nostalgia, a recollection of memories.

Why is PEN important?

It has a mechanism by which ink is made to flow through the tip of the writing instrument in the way it is scribbled onto the surface. The Pen is the most important thing which a literate person possesses. It is the device that makes it possible to note down our thoughts on a piece of paper.

Feather (Pen):

Feather. n. quill, plume, plumage, shaft, down, fin, wing, calamus, tuft, crest, fringe, plumule, spike, pompon.

Feathers are in the stages of being made into quills.

A writing pen that is made from the feather of a bird, is a symbol of communication. It is also antiquated and old-fashioned, indicating manners and sensibilities that are a throwback to the past. It is often seen as being graceful and beautiful.

A quill pen is a writing implement made from a molted flight feather (preferably a primary wing-feather) of a large bird. Quills were used for writing with ink before the invention of the dip pen, the metal-nibbed pen, the fountain pen, and, eventually, the ballpoint pen. The hand-cut goose quill is rarely used as a calligraphy tool, because many papers are now derived from wood pulp and wear down the quill very quickly. However, it is still the tool of choice for a few scribes who noted that quills provide an unmatched sharp stroke as well as greater flexibility than a steel pen.


Quill pens were used to write the vast majority of medieval manuscripts. Quill pens were also used to write the Magna Carta and the Declaration of Independence. U.S. President Thomas Jefferson bred geese especially at Monticello to supply his tremendous need for quills. Quill pens are still used today mainly by professional scribes and calligraphers. Quills are also used as the plectrum material in string instruments, particularly the harpsichord.

No other handwriting tool has the provenance of the quill pen. Quill pens were used to record and document religious tracts, fine manuscripts, great works of literature, books, legal treatises, and historical documents. King John used a quill pen to sign the Magna Carta, ushering in the age of British Common Law.

For almost 1,500 years, people used quill pens to write letters. By the middle of the nineteenth century, however, steel nibs were well on their way to ousting the trusty quill.

Goose feathers were the principal source of quills; quills from the scarcer, more expensive swan were preferred; but for making fine lines, quills from crows were better than either. Quill pens made from feathers of the eagle, owl, hawk, and turkey have also been used.

What are the two functions of feathers?

Feathers perform a number of functions for a bird: Feathers allow for flight; Feathers control what a bird looks like by supplying the bird with colors.


Quills were the primary writing instrument in the western world from the 6th to the 19th century. The best quills were usually made from goose, swan, and later turkey feathers. Quills went into decline after the invention of the metal pen, mass production beginning in Great Britain as early as 1822 by John Mitchell of Birmingham.

Quill pens were the instrument of choice during the medieval era due to their compatibility with parchment and vellum. Before this, the reed pen had been used, but a finer letter was achieved on animal skin using a cured quill. Other than written text, they were often used to create figures, decorations, and images on manuscripts, although many illuminators and painters preferred fine brushes for their work. The variety of different strokes in formal hands was accomplished by good penmanship as the tip was square cut and rigid, exactly as it is today with modern steel pens.

       #2. Golden Crown:

An ornamental circlet or head covering, often made of precious metal set with jewels and worn as a symbol of sovereignty. The power, position, or empire of a monarch or of a state governed by a constitutional monarchy. The Crown represents power, glory, immortality, royalty, and sovereignty. It is often made from precious metals and decorated with jewels.

The crown traditionally represents power, legitimacy, victory, triumph, honor, and glory, as well as immortality, righteousness, and resurrection. the crown of life. The crown of achievements.

              #3. Shield of Swiss National Flag: 

The key symbolizes ecclesiastical rule, treasuries, and responsibility. The arms of Geneva are actually two shields impaled: half the eagle of the Holy Roman Empire, and one of the two keys of St. Peter (the “keys of heaven”).

  • What does the Switzerland flag symbolize?

The flag of Switzerland consists of a white cross in the center of a red squared background. Swiss Flag Meaning: The white cross on the red base represents faith in Christianity.

The Swiss flag traditionally stands for freedom, honor and fidelity.

  • Why does the Swiss flag have a cross on it?

Historians believe the white cross on the flag had its origin during the Battle of Laupen of 1339 when troops of the Old Swiss Confederacy, an early confederacy made up of small states which were a precursor of modern Switzerland. 

  • The Flag of Switzerland: Meaning Of Colors And Symbols

The national flag of Switzerland is a red square flag with a white cross in its center. It is one of the country’s most important national symbols. The national flag is one of the most recognizable flags in the world as it closely resembles the official flag of the International Committee of the Red Cross. While the Swiss Constitution of 1848 did not provide for the establishment of an official flag, Switzerland officially adopted the flag as the nation’s official flag in 1889 as a directive from the Federal Council.

  • Description of the National Flag of Switzerland:

History of The Swiss National Flag.

One needs to dive into the history of the Swiss flag to know the meaning behind the colors and symbols found in the national flag. The history of the Swiss national flag goes back to the Middle Ages. Historians believe the white cross on the flag had its origin during the Battle of Laupen of 1339 when troops of the Old Swiss Confederacy, an early confederacy made up of small states which were a precursor of modern Switzerland. The white flag was used because it contrasts the flag of Habsburg Austria and that of Burgundy and Maximillian I.

The white flag was later adopted as the official identification of the Old Swiss Confederacy and was displayed during the Battle of Arbedo of 1422 as well as the Battle of Nancy of 1477. However, even before the Battle of Laupen, the Schwyz region of the Old Swiss Confederacy already had its official flag which was a solid red flag after the region was granted immediacy in 1240. Schwyz supported the conquest of King Rudolf of Habsburg against Burgundy, and in return, the King granted Schwyz permission to represent the cross on its flag, for the first time in Swiss history.

  • Meaning of the Symbols and Colors of the National Flag of Switzerland:

The Swiss Constitution does not state the meaning of the colors and symbols of the national flag of Switzerland but there are several theories in the country that attest to the meaning of these colors and symbols. One common explanation is that the Swiss Cross is used as a representation of Switzerland’s characteristic neutrality during global conflicts and wars (the country has not participated in international wars for centuries). A historical explanation has it that the white cross was a representation of a “Patenmedallie” cast offered to Princess Claude of France in 1547 by Hans Jakob Stampfer as a baptismal gift.

         #4. Opened Book:
  • Open book – signifies education, knowledge, and wisdom. … Open book with pages torn out, and strewn about- symbolizes the rejection of knowledge, reason, honor, and morality, or a rejection of faith and church authority. Books with coins on top may symbolize wealth and greed over knowledge and philanthropy.

What does the book symbolize?

Books are symbols of learning and of knowledge, not only today but universally across different times and cultures. They are especially well suited to education logos and they are often shown in church logos where they represent the Bible. 

What does a book symbolize in a dream?

Wisdom and Knowledge: Books are a great source of knowledge and research. Dreaming of a book often symbolizes a desire to learn something. Truth & Judgement: A book can sometimes be a symbol of truth or judgment.  

Why is the book important?

Develops critical thinking skills. One of the primary benefits of reading books is the ability to develop critical thinking skills. For example, reading a mystery novel sharpens your mind. Critical thinking skills are crucial when it comes to making important day-to-day decisions.

          #5. ‘VERITAS LUX MEA’:
  • Ancient Greek Language. SGSB’s Latin motto:

SGSB has ‘Veritas Lux Mea’ shields on display in every corner of the campus.

A ‘Veritas Lux Mea’ shield is pictured on the exterior of the campus hall at SGSB.

Truth is my light. Truth Enlightens Me. Veritas (meaning truth) was the goddess of truth, a daughter of Saturn and the mother of Virtue. It was believed that she hid in the bottom of a holy well because she was so elusive. Her image is shown as a young virgin dressed in white.

What does Veritas mean in ‘SGSB – Swiss Graduate School of Business’?
‘Veritas’, which is Latin for ‘Truth’ was adopted as SGSB’s motto.
The SGSB “arms” – a crown, belt, feather and pen, shield, open book, and the word ‘Veritas Lux Mea’ – are the decorative version of the SGSB Business School seal, which remains a legal device for authenticating documents.
Some variants of the arms can be seen anywhere at SGSB contents, stationary, stitched onto flags.

          #6. Belt / Buckle:
  • The Belt of Truth: Life, Hope & Truth

Often a symbol can be so ubiquitous that it disappears from sight. It’s commonly used, often present with other symbols and it’s just accepted that it’s there.

Today, we’re going to turn those ideas around on themselves and clasp together the meaning of the belt/buckle in jewelry symbolism. If you’re a collector of mourning and sentimental jewels, there’s a good chance you’ve got several pieces with this symbol on them, be it a bracelet, ring, or locket – the buckle can be seen in just about every form of jewelry. This is a symbol that became popular in the 19th century and its meaning is actually quite simple.

The belt/buckle is much like the serpent, it represents eternity, fidelity/loyalty, strength and protection. As the symbol curves around and threads back into itself, creating an eternal loop, it threads through the buckle and tightly overlaps itself.

As an object of use, the belt dates to the prehistoric, basically as necessity dictates the use of a way to either hold up any clothing below the waist or fasten objects to the waistline for ease of access. This could be as practical as holding up a pair of pants or as precious as holding a ceremonial/ ecclesiastical object for decoration. The device is a perfect marriage of form and function. And to accompany this, as long as humans have been mining metals, at least recorded to the Iron Age, the buckle has accompanied the belt to hold fast to the waist.

From a high-level perspective, the belt and buckle split the body in two, creating a clear delineation through the waist from the northern and southern halves of the body, but also holding the body together through this middle separation through its interconnecting and tight nature. As we move on, you’ll see how this relates to its context with other symbols.

Essentially, the buckle/belt motif relates back to this unbreakable strength of upholding loyalty and in turn, a memory forever. Its eternal loop is combined by its strength with which it holds up the virtue that it contains. When related back to the family as a unit, a loved one who is lost would ordinarily break down the family and cause untold grief and sadness, however, the presentation of this symbol from a loved one as a representation of the person who has passed on only intensifies the eternal strength and love for the person, as well as the strength of the family to stay together. This symbol also relates to love tokens, for this eternal loving strength can obviously be applied to the living; it is a symbol that is all-encompassing. So, while many rings and bracelets took on the shape of the buckle in the 19th century, they don’t necessarily denote mourning or death.

There is where we have to look at the symbol when it is combined with other symbols to discover its nature in relation to the piece. Look at this particular piece with the upside-down torch. Note how the buckle is not only a decorative border, but it is in fact wrapping itself around the life cut short and strengthening this with an eternal loop that forever holds tight. This is important, as the love and gravity of the symbol are enhanced by the buckle.

When the buckle is worn as a complete motif, as it becomes the ring, in this case, think of how it is worn. This buckle is tight around the finger, and the sentiment of love becomes part of the body, in effect, creating that bond of eternal love around the very person. The person becomes the symbol.

Late 19th century rings are wonderful showcases for the depiction of the buckle – be it mourning or sentimental token.

Different constructions involving hinged buckles that open to reveal hair or enclosed hair with letters of a person’s name or dedication sentiment would be placed in panels over the hair itself, all creating the belt/buckle motif.

It should be noted that you can find the belt/buckle motif on rings as secondary symbols in enamel, not just making the band itself. As it was a multi-purpose symbol, you can also find them in silver and other materials quite commonly from the latter 19th century into the 20th. For many sentimental jewels, the garter as a symbol does infringe upon the buckle symbol from time to time, in those particular cases, it becomes a symbol of chastity and virtue.

Belt in memory of Moving back into the idea of the belt/buckle in context with other symbols, this particular piece shows the buckle with the ‘In Memory Of’ sentiment. This once again reflects the eternal strength of memory and in this case, the dedication itself becomes the symbol, which has become enhanced by the belt/buckle. This is quite common from the mid 19th century on, the rise of the belt/buckle had become part of the cultural lexicon.

In the case of this bracelet, you can see how its decoration once again turns the wearer into the symbol of strong affection and love. Wrapped around the wrist, it promotes a strong connection of the wearer to the person who commissioned it.

As with all these symbols, loyalty and fidelity relate to the tightness of the eternal love motif that the wearer promotes through their keepsake.

There we have it! The belt/buckle combination is not just a beautiful border to your glorious jewelry, but also a magnificent symbol in its own right. I think that ends today’s lesson, so go and enjoy your beautiful day.

It represents the open-mindedness that a student must have in order to learn anything new and to be able to understand the complexities of daily life.

  • What does a belt symbolize?

The simple answer is that the belt/buckle is much like the serpent, it represents

eternity, fidelity/loyalty, strength and protection. As the symbol curves around and threads back into itself, creating an eternal loop, it threads through the buckle and tightly overlaps itself.

  • What does it mean to dream about a belt?

Dream Bible – Dream Interpretation of Belt. To dream of a belt represents support or help. How a person or situation is being secured, insured, or held up. It may reflect how you or someone else is helping or “carrying” another person.

            #7. Oliver Tree leaves:
  • The Olive tree – one of the most beloved, sacred trees as a symbol of peace and friendship.

Legend has it that Zeus proposed a contest between Athena and Poseidon for the control of Athens. Poseidon smashed his three-pronged trident upon the hard rock of the Acropolis, which unleashed a spring. Whilst Athena, produced an Olive tree, with its silvery-green leaves and abundance of rich fruits. The Athenians chose Athena’s gift and, in turn, the Olive tree has remained a much-loved part of Greek life ever since!

It became clear that the Olive tree held special importance over all other trees when the great King Xerxes’ Persian armies swept through Greece. In 480BC, the buildings on the Acropolis, which contained Olive trees, were set on fire and destroyed. However, the olive trees ‘sprouted the same day to a height of two cubits’ (1 meter!). As well as this, seeds from the remnants of this sacred tree were replanted across Attica. Doing this, meant that all the olive groves, surrounding Athens, have a touch of Athena’s original tree.

Olive trees require little in terms of nutrition, as they have evolved over the centuries for poor, stony soils. Although they appreciate an annual top-dressing of fertilizer to keep them glowing with health! They are incredibly drought tolerant, and if allowed to grow naturally, may reach a height of 2 m.